Selected Work & Impact Stories
What I worked on, why it mattered, and what changed.
Scaling Enterprise Revenue from 5% to 25% of ARR
Owned the enterprise product strategy and go-to-market motion, enabling competitive wins and shifting the revenue mix toward enterprise customers.
Impact Snapshot
25%
of total ARR from enterprise customers
Building a Unified Customer Data Platform
Owned the end-to-end vision for a unified customer data platform, bringing together fragmented data into actionable customer insights for brands.
Impact Snapshot
0 → 1
Platform built from scratch
Scaling a Multi-Channel Engagement Platform
Owned the engagement platform and SDK ecosystem, strengthening reliability and workflows to support high-volume messaging for global customers.
Impact Snapshot
50%+
Year-over-year revenue growth